The key issue is______________________（他们是否会努力寻求更好的办法).
whether they will seek for a better soulution/way
whether they will seek for a better soulution/way
What is the key issue in the Bowman vs. Monsanto case？
A.Whether patent for seeds is harmful to agricultural production.
B.Whether the biotech industry should take priority over agriculture.
C.Whether measures should be introduced to protect small farmers.
D.Whether patent for living things applies to their later generations.
What is the political implication of the demographic change in the developed countries？
A．Winning the support of older people will become crucial in politics.
B．Pension policy will become a key issue in elections.
C．Immigration should be banned to maintain the workforce.
D．The demographic change will change the political landscape greatly.
听力原文：W: Good morning, sir. Can I help you？
M: Good morning. I have a reservation for a single room with a bath here.
W: May I have your name, sir, please？
M: Bradley, John Bradley.
W: (22)Just a moment, sir, while I look through our list. Yes, we do have a reservation for you, Mr. Bradley. Would you please fill out this form. while I prepare your key card for you？
M: OK. Can I borrow your pen for a minute, please？
W: Sure. Here you are.
M: What should I fill in under Room Number？
W: You can just skip that. I'll put in the room number for you later on.
M: Here you are. I think I've filled in everything correctly.
W: Let me see... (23) name, address, nationality, forwarding address, passport number, place of issue, signature and date of departure. Oh, here, sir. You forgot to put in the date of your departure. Here let me fill it in for you. You are leaving on...？ M: October 24th.
W: Now everything's in order. And here is your key, Mr. Bradley. Your room number is 1020. It is on the 10th floor and the daily rate is ＄90. (24) Here is your key card with all the information on your booking, the hotel services and the hotel rules and regulations on it. Please make sure that you have it with you all the time, (25) as you need to show it when you sign for your meals and drinks in the restaurants and the bars. You also need to show it when you collect your key from the Information Desk.
M: OK. I'll take good care of it.
W: And now if you are ready, Mr. Bradley, I'll call the bell-boy and he'll take you to your room.
M: Yes, please.
C．The man's secretary.
D．The man's client.
A．The US should catch up to European environmental standards.
B．American exporters must adapt to new regulations in Europe.
C．The US should be more sensitive to environmental issues.
D．The U's new regulations are a burden.
The Next Society
The new economy may or may not materialize, but there is no doubt that the next society will be with us shortly. In the developed world, and probably in the emerging countries as well, this new society will be a good deal more important than the new economy (if any). It will be quite different from the society of the late 20th century, and also different from what most people expect. Much of it will be unprecedented. And most of it is already here, or is rapidly emerging.
In the developed countries, the dominant factor in the next society will be something to which most people are only just beginning to pay attention: the rapid growth in the older population and the rapid shrinking of the younger generation. Politicians everywhere still promise to save the existing pension system, but they--and their constituents--know perfectly well that in another 25 years people will have to keep working until their mid-70s, health permitting.
What has not yet sunk in is that a growing number of older people--say those over 50--will not keep on working as traditional full time nine-to-five employees, but will participate in the labor force in many new and different ways: as temporaries, as part-timers, as consultants on special assignments, and so on. What used to be personnel and are now known as human resources departments still assume that those who work for an organization are full-time employees. Employment laws and regulations are based on the same assumption. Within 20 or 25 years, however, perhaps as many as half the people who work for an organization will not be employed by it, certainly not on a full-time basis. This will be especially true for older people. New ways of working with people at arm's length will increasingly become the central managerial issue of employing organizations, and not just of businesses.
The shrinking of the younger population will cause an even greater upheaval, if only because nothing like this has happened since the dying centuries of the Roman Empire. In every single developed country, but also in China and Brazil, the birth rate is now well below the replacement rate of 2.2 live births per woman of reproductive age. Politically, this means that immigration will become an important and highly divisive issue in all rich countries. It will cut across all traditional political alignments. Economically, the decline in the young population will change markets in fundamental ways. Growth in family formation has been the driving force of all domestic markets in the developed world, but the rate of family formation is certain to fall steadily unless bolstered by large-scale immigration of younger people. The homogeneous mass market that emerged in all rich countries after the Second World War has been youth-determined from the start. It will now become middle-age-determined, or perhaps more likely it will split into two: a middle-age-determined mass market and a much smaller youth-determined one. And because the supply of young people will shrink, creating new employment patterns to attract and hold the growing number of older people (especially older educated people) will become increasingly important.
Knowledge is all
The next society will be a knowledge society. Knowledge will be its key resource, and knowledge workers will be the dominant group in its workforce. Its three main characteristics will be:
-- Borderlessness, because knowledge travels even more effortlessly than money.
-- Upward mobility, available to everyone through easily acquired formal education.
-- The potential for failure as well as success. Anyone can acquire the "means of production",
i. e, the knowledge required for the job, but not everyone can win.
Together, those three characteristics will make the knowledge society a highly competitive one, for organizations and individuals al
How many times have you been in your car with your radio on, gotten out, and hours later, had some tingle(广告诗) playing in your head？ This, my friends, is good advertising. That jingle was so catchy that hours after you had been exposed to it, it still lingered. The same can be said of ad slogans. Every day, we are surrounded by car ads, credit card ads, travel ads, food ads, clothing ads...the list goes on.
The purpose of the strapline or slogan in an advertisement is to leave the key brand message in the mind of the target (that's you). It is the sign-off that accompanies the logo. Its goal is to stick: "If you get nothing else from this ad, get this...!" A few well-known examples of these slogans include:
- American Express: "Don't leave home without it"
- Apple: "Think different"
- AT&T: "Reach out and touch someone"
- Timex: "Takes a licking and keeps on ticking"
- Wendy's: "Where's the beef？"
- Wheaties: "The breakfast of champions"
Unfortunately, ad slogans don't always work, usually because they are generic, ready-to-wear, off-the-shelf lines that are taken out and shined up, ready to be used again and again when the creative juices have stopped flowing. Dozens of advertisers use them without blinking. Their ad agencies should be ashamed of themselves!
The Perfect Tagline
A perfectly-formed tagline should fulfill several criteria. First, it should be memorable. Memorability has to do with the ability the line has to be recalled unaided. A lot of this is based on the brand heritage and how much the line has been used over the years. But if it is a new line, what makes it memorable？ The big idea should be told in the advertisement. The more the tagline resonates with the big idea, the more memorable it will be.
Guinness used to use the line "Guinness is good for you" until the authorities got after them, saying "Come on! Guinness is stout(烈性啤酒)! It contains alcohol! It can't be good for you! So stop using that claim!" So, the Guinness ad agency came up with a stroke of genius. The line？ "Guinness isn't good for you." A good slogan should recall the brand name, and ideally, the brand name should be included in the line. "My goodness, my Guinness!" works, as does "Coke is it？" On the other hand, "Once driven, forever smitten(深有感触)" does not easily invoke the word Vauxhall—a British car made by General Motors. If it is successful, the line should pass readily into common idiom as a catch phrase, such as "Beanz meanz Heinz" or "Where's the beef？". In addition to a provocative and relevant illustration or story, alliteration(头韵) like Jaguar: "Don't dream it. Drive it.", coined or made-up words (Louis Vuitton: "Epileather"), puns, and rhymes are good ways of making a line memorable. So is a jingle.
A good tagline should include a key benefit: "Engineered like no other car in the world" does this beautifully for Mercedes Benz. "Britain's second-largest international scheduled airline" is a "so what" statement for the late Air Europe. You might well say "I want a car that is engineered like no other car in the world," but it is unlikely that you would say "I want two tickets to Paris on Britain's second-largest international scheduled airline!"
There's a well-known piece of advice in the world of marketing: "sell the sizzle, not the steak." It means to sell the benefits, not the features. Since the tagline is the leave-behind, or the take-away, surely the opportunity to implant a key benefit should not be missed:
- Holiday Inn:" Pleasing people the world over"
- Karry-Lite: "Takes the ' lug' out of luggage"
- Polaroid:" The fun develops instantly"
- The Economist: "Free enterprise with every issue"
Conversely, the following lines have no obvious
A．She agrees to move the item to the balcony.
B．She disagrees, and wants the issue discussed now.
C．She disagrees, and wants the issue resolved immediately.
D．She agrees, but wants the issue to be further discussed later.
A.Goods issue to cost center
B.Goods issue for scrapping
C.Goods issue for order
D.Goods issue for sales order