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更多“A U. S. golf ball manufacturer wondered why its products did not sell well in Japan. Later”相关的问题
第1题
听力原文： One winter day in 1891 a class at a training school in Massachusetts U. S. A. , went into the gym for their daily exercises. Since the football season had ended, most of the young men felt they were in for a boring time. But their teacher, James Nesmith had other ideas. He had been working for a long time on a new game that would have the excitement of American football. Nesmith showed the men a basket he had hung at each end of the gym and explained that they were going to use a round European football. At first everybody tried to throw the ball into the basket no matter where he was standing. "Pass! Pass!" Nesmith kept shouting, blowing his whistle to stop the excited players. Slowly they began to understand what was wanted of them.
The problem with the new game, which was soon called basketball, was getting the ball out of the basket. They used ordinary food baskets with bottoms and the ball of course stayed inside. At first someone had to climb up every time a basket was scored. It was several years before someone came up with the idea of removing the bottom of the basket and letting the ball fall through. There have been many changes in the rules since then and basketball has become one of the world's most popular sports.
(34)
A．He took them to watch a basketball game.
B．He trained them to play European football.
C．He let them compete in getting balls out of a basket.
D．He taught them to play an exciting new game.
第2题
听力原文： One winter day in 1891, a class at a training school in Massachusetts, U. S. A. , went into the gym for their daily exercises. Since the football season had ended, most of the young man felt they were in for a boring time. But their teacher, James Naismith had other ideas. He had been working for a long time on a new game that would have the excitement of the American football (33) . Naismith showed the men a basket he had hung at the each end of the gym, and explained that they were going to use a round European football. At first everybody tried to throw the ball into the basket no matter where he was standing. "Pass! Pass？ Naismith kept shouting, blowing his whistle to stop the excited players. Slowly, they began to understand what was wanted of them. The problem with the new game, which was soon called "basketball ", was getting the ball out of the basket (34) . They used ordinary food baskets with bottoms and the ball, of course, stayed inside. At first, someone had to climb up every time a basket was scored. It was several years before someone came up with the idea of removing the bottom of the basket and letting the ball fall through (35) . There have been many changes in the rules since then, and basketball has become one of the world’s most popular sports.
(34)
A．He took them to watch a basketball game.
B．He trained them to play European football.
C．He let them compete in getting balls out of a basket.
D．He taught them to play an exciting new game.
第3题
The example of golf ball shows that ______.
A．the golf hall manufacturer is ignorant
B．the number of items in a package can be crucial to the selling process
C．the number of golf balls in each package is more important than the quality of the product actually
D．both B and C
第4题
A．In Canada.
B．Not in Canada.
C．In their homeland.
D．In the U. S.
第5题
Sports
Many animals engage in play, but homo sapiens is the only animal to have invented sports. Since sports are an invention, a part of culture rather than an aspect of nature, all definitions of sports are somewhat arbitrary. Whether sports are a human universal found in every known culture or a phenomenon unique to modern society depends upon one's definition of sports. Men and women have always run, jumped, climbed, lifted, thrown, and wrestled, but they have not always performed these physical activities competitively. Although all literate societies seem to have contests of one sort or another in which men, and sometimes women, compete in displays and tests of physical skill and prowess, sports may be strictly defined as physical contests performed for their own sake and not for some ulterior end. According to this strict definition, neither Neolithic (新石器时代的) hunters nor contestants in religious ceremonies such as the ancient Olympic Games were engaged in sports. Insistence on the stipulation that sports must be performed for their own sake means the paradoxical elimination of many activities which are usually thought of as sports, such as exercises done for the sake of cardiovascular fitness, races run to satisfy a physical education requirement, ball games played to earn a paycheck. Strict definition also means abandonment of the traditional usage in which "sport", derived from Middle English disporter, refers to any lighthearted recreational activity. In the minds of some 18th-century aristocrats, a game of backgammon (15子游戏) and the seduction of a milkmaid were both considered good sport, but this usage of the term has become archaic.
Strict conceptualization allows the construction of an evolutionary history of sports in which extrinsic political, economic, military, and religious motivations decrease in importance as intrinsic motivations—participation for its own sake—increase. The disadvantage, however, is that the determination that a given activity is truly a sport depends on the answer to a psychological question: What is the motivation of the participants？ The question of motivation cannot be answered unambiguously. It is probable that the contestants of the ancient Olympic Games were motivated by the intrinsic pleasure of the contest as well as by the religious imperatives of Greek cult. It is also probable that modern professional athletes are motivated by more than simply economic motives. Thus most scholars assume quietly that popular usage cannot be completely wrong to refer, for instance, to U. S. professional National Football League games as sports.
The psychological aspects of sports are more difficult to assess because factors such as motivation are more difficult to measure than the size of audience or the amount of a contract. The psychological tests that have been administered have produced such a welter of contradictory results that many specialists are ready to abandon the attempt to pinpoint motives. Some generalizations, however, seem tenable. On the whole, physical fitness and the desire for simple relaxation seem to motivate those who shun competitive sports in favour of noncompetitive physical activities such as jogging, hiking, recreational swimming, and aerobics (although the development of aerobics contests testifies to the protean (变化多端的) nature of the competitive urge). Important to those who choose sports is the challenge of the contest, the opportunity to test one's physical and mental skills against another person, against nature, or against the abstraction of the sports record. The choice of one sport over another depends on the cultural availability of the sport (few Laotians play baseball), on social group (few truck drivers own polo ponies), on gender (women are not supposed to box), and on individual temperament (some people cannot enjoy golf). There is reason to believe that the distinction between team sports, which emphasize co
A．Y
B．N
C．NG
第6题
A．It tops the U. S. annual box office.
B．Its main character is an advertising executive.
C．The main actor is Tom Cruise.
D．It is an old-fashioned silly comedy.
第7题
Which of the following is TRUE about the U.S. paten？
A．It only protects U. S. citizens.
B．It only protects designs made in the c6untry.
C．It only has effect within the country of U.S.
D．It only allows the paten to be used in the country.
第8题
A．She was the first woman to lead a big U. S. publishing company.
B．She got her first job as a teacher at the University of Chicago.
C．She committed suicide because of her mental disorder.
D．She took over her father's position when he died.
第9题
A．sober
B．updated
C．upheld
D．upgraded
