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The phrase "catch on"(Line 1, Para. 3) most probably means______.
A．interfere
B．prevail
C．perceive
D．continue
答案
更多“The phrase "catch on"（Line 1, Para. 3) most probably means______.A．interfereB．prevailC．per”相关的问题
第1题
The phrase "the catch phrase" (Line 2, Para.5) has the closest meaning to ______.
A．the promotion slogan
B．the marketing strategy
C．the secret recipe
D．the pleasant taste
第2题
General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new(star)" and means "star" in many languages, but in spoken Spanish it can sound like "nova", meaning "it doesn't go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales picked up dramatically.
Marketing blunders have also been made by food and beverage companies. One American food company's friendly "Jolly Green Giant" (for advertising vegetables) became something quite different when it was translated into Arabic as "Intimidating Green Ogre".
When translated into German, Pepsi's popular slogan, "Come Alive with Pepsi" came out implying "Come Alive from the Grave". No wonder customers in Germany didn't rush out to buy Pepsi.
Even a company with an excellent international track record like Kentucky Fried Chicken is not immune to the perils of faulty translation. Many sales were lost when the catch phrase "finger licking food" became "eat with your fingers off" in Chinese translation.
A manufacturer of one laundry detergent also made an expensive mistake in the Middle East. Its advertisements showed a picture of a pile of dirty clothes on the left, a box of the company's detergent in the middle, and clean clothes on the right. Unfortunately, the message was incorrectly interpreted because most people looked at it from right to left, the way Arabic is read.
Having awakened to the special nature of foreign advertising, companies are becoming much more conscientious in their translation and more sensitive to cultural distinctions. The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called "back ranslation" to reduce the possibility of blunders. The process uses one person to translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings.
The phrase "the catch phrase"(Line 2, Para. 5) has the closest meaning to ______.
A．the promotion slogan
B．the marketing strategy
C．the secret recipe
D．the pleasant taste
第3题
听力原文： In many places, ice is as widely used as bread, and it would be surprising indeed if ice did not give birth to many special phrases.
The expression, "to break the ice," meant, to make your first move, to do something for the first time; it was not possible until the ice was broken. Later, the expression developed another meaning, covering a relationship between people. When you have not broken the ice with someone, you have not yet cleared the way to his trust in you, to his friendship. You must get through to him, just as the small boats had to clear the river's ice jam.
When you tell someone that he "cuts no ice" with you, you are making certain things clear to him—that you are not moved or impressed or influenced by him in any way. You are putting it to him straight--that he is getting nowhere with you.
"Skating on thin ice" is something else again. This means that a man may be doing or saying some thing risky. It might be offensive and get him into trouble. Thin ice is not much support; if he is not more careful, he may sink right through.
In sports or any other kind of contest, you will hear the phrase, "The game is on ice"or"It is iced up." This simply means that the game is really over, that one side is so far ahead that the other cannot catch up. There is no longer any doubt as who the winner will be.
(33)
A．One may be doing something quite difficult.
B．One may be doing something quite risky.
C．One may be doing something quite annoying.
D．One may be doing something impossible.
第4题
century by the Italian naturalist Lazzaro Spallanzani.He caught some bats in a bell tower，blinded them，and released them outdoors.Four of these blind bats were recaptured after they had found their way back to the bell tower，and on examining heir stomachs‘ contents，Spallanzani found that
they had been able to capture and gorge themselves with flying insects.We know from experiments that bats easily find insects in the dark of night ， even when the insects emit no sound that can be heard by human ears.A bat will catch hundreds of soft-bodied，silent-flying moths or gnats in a single hour.It will even detect and chase pebbles or cotton spitballs tossed into the air.
16.According to the author，the sonar system of bats is an example of the idea that.()
A.this is the age of technological triumphs
B.modern machines are inefficient
C.living mechanisms are often more efficient than man-made
machines
D.artificial imitations are always less efficient than living
mechanisms
17.The author suggests that the sonar system of bats ().
A.was at the height of its perfection 50 million years ago
B.is better than man-made sonar because it has had 50 million years to be refined
C.would have been discovered by man many years ago
D.is the same as it was 50 million years ago
18.The fact that“blind bats”will detect and chase cotton spitballs as well as insects is remarkable because.()
A.bats do not eat spitballs
B.cotton is harder to track
C.Spitballs make no sounds audible to human ears
D.there is purpose in the flight of insects
19.This passage was written to illustrate().
A.the deficiencies of man-made sonar
B.the dependence of man upon animals
C.that we are living in a machine age
D.that the sonar system of bats is remarkable
20.Which of the following is the main point of the passage？()
A.A bat will catch hundreds of gnats in a single hour
B.Here is a perfection in nature which sometimes cannot be matched by man‘s creative efforts
C.The phrase“blind as bat”is valid
D.director of NIH learned of the abuse
第5题
A.word
B.phrase
C.sentence
D.both phrase and sentence
第6题
The phrase "failing to yield the right-of-way" (Para. 4) means ______.
第9题
The phrase "be called for" in the last paragraph but one most probably means ______.
A．was needed
B．was employed
C．was taken into consideration
D．was done away with
