When a consumer finds that an item she or he bought is faulty or does not【B1】______the man
【B1】
【B1】
第1题
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction-the firm and the customer-and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
第26题:The marketing concept discussed in the passage is, in essence, ________.
A) the practice of turning goods into money
B) making goods available for purchase
C) the customer-centred approach
D) a form. of persuasive salesmanship
第2题
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer want to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the consumer--and each must be satisfied before trade occurs. Successful merchants and producer, however, recognize that the surest route to profit is through understanding and catering to consumers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when coca cola changed the flavor of the drink. The non-acceptance of the new flavor by a significant portion of the pubic brought about a prompt restoration of the classic Coke, which was then marketed alongside the new King Customer ruled!
In the past, most industries ______.
A.analyzed consumers' preferences before producing goods
B.focused on the wants of consumers
C.didn't understand the difference between marketing and selling
D.didn't want to convert their goods into money
第3题
An example illustrating whether there are limitations on consumer choice is that ______.
A.rights holders can at any time set pricing and access rights for their works.
B.people have to fly to a certain library to find a typical out-of-print book
C.other rights holders will be encouraged to conduct similar projects
D.google is working hard to improve bibliographic information
第4题
A.conceive
B.contrive
C.endeavor
D.inquire
第6题
第7题
The Virtual Shopping Mall
People buy things, items, for different reasons. They buy the products because they need them or just because they want them. People go shopping: they look around at different stores to find good deals. They "comparison-shop." In other words, they look at the same product in several stores or from several manufacturers. Then they choose to purchase the best products for themselves—their favorite ones or the ones with the lowest prices. However, many people shop because they enjoy shopping. They like to walk through stores looking at products. They think about the products, and sometimes they buy them. Today shoppers have many ways that they can go shopping.
People used to go to the local market to do their shopping. They went from store to store to find the products that they wanted or needed. At the meat market, customers bought meat, and at the bakery, they purchased bread. At the department store, consumers looked at the attractive' displays in the windows and on the racks. They bought television sets and VCRs at the appliance store. Shoppers went from store to store comparing the products and the prices. Then they made their decisions, and they bought items. They shopped for other products in other stores, such as grocery stores, pharmacies, hardware stores, or flower shops. The owners of the stores advertised their products to compete for business. In small towns, shoppers may still shop this way.
Now, however, shoppers have several choices when they want to purchase products. They may go to the shopping mall, where there are many stores in the same place under the same roof. They can park their cars in the large parking lot and do all their shopping in one stop. Also, they probably study newspaper advertisements in the morning before they go to the mall. The ads inform. them about special sales, or bargains. In the newspaper, sometimes these shoppers find discount coupons for special sales. They are ready to make rational decisions about their purchases. The shopping mall is very convenient for many people. On the other hand, other consumers shop by mail. They get catalogs and advertising flyers from manufacturers in their mailboxes. At home, they look at the displays of items on the pages in the catalogs. The catalogs show colorful pictures of the products. There are also written descriptions of the items. These descriptions tell the buyer about the materials in the product, the sizes, the colors, and the prices. The consumers analyze the products and make decisions. Then they mail their orders to the manufacturer, or they use the telephone to place their orders. Shopping by catalog is another convenient way for the consumer to go shopping.
Modern technology has added other ways for people to shop. Shoppers can now shop for products and services from their homes. On their television sets, viewers can choose a shopping channel. These channels are like catalogs on TV. For example, shoppers see models wearing the clothes or jewelry. They can watch a salesperson demonstrate a video camera. Or they can see a salesperson cook a meal on a special kind of kitchen appliance. The products seem to come alive and be real, not just pictures on a page in a catalog. It is easy to purchase the items. The buyers order the items by calling a number on the telephone and giving their credit card numbers. Sometimes the buyer can pay for the item in several installments. The business sends the product to the consumer through the mail. Many buyers are vulnerable because it is so easy to shop this way. They use their credit cards quickly, and soon they have large bills to pay.
Another way shoppers use technology is on their computers. They use ecommerce. Using a computer, they shop for products and services across the country and around the world. People use computers to help them keep track of their money. For example, they do their banking an
A.Y
B.N
C.NG
第8题
A.Reward cards are helpful when people know them totally well.
B.Reward cards are useful only when people purchase with them.
C.The value of the card will vanish from month to month in short time.
D.Rewards cards will serve people with comfort and convenience.
第9题
A.you will find
B.will you find
C.you find
D.did you find
第10题
When the naturally thin people can't find what they are hungry for, they will ______.
A.make a shopping trip
B.substitute another similar food
C.give it up rationally
D.try to search for it in the Internet