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Public goods are those commodities whose enjoyment nobody can be effectively excluded.Ev

erybody is free to enjoy the benefits of these commodities, and one person's utilization does not reduce the possibilities of anybody else's enjoying the same good.

Examples of public goods are not as rare as one might expect.A flood control dam is a public good.Once the dam is built, all persons living in the area will benefit------irrespective of their own contribution to the construction cost of the dam.The same holds true for highway signs or aids to navigation.Once a lighthouse is built, no ship of any nationality can be effectively excluded from the utilization of the lighthouse for navigational purposes.National defense is another example.Even a person who voted against military expenditures or did not pay any taxes will benefit from the protection afforded.

It is no easy task to determine the social costs and social benefits associated with a public good.There is no practicable way of charging drivers for looking at highway signs, sailors for watching a lighthouse and citizens for the security provided to them through national defense.Because the market does not provide the necessary signals, economic analysis has to be substituted for the impersonal judgement of the marketplace.

1.With what topic is the passage mainly concerned?

A.Mechanisms for safer navigation.

B.The economic structure of the marketplace.

C.A specific group of commodities.

D.The advantage of lowering taxes.

2.Which of the following marks the feature of public goods?

A.Each citizen has a share of the ownership of the commodity.

B.No one is excluded from the benefits of the goods.

C.People can enjoy the utilization of them if they contribute to it.

D.The use of them is determined by how much one pay.

3.According to the passage, finding out the social costs of a public good is a ().

A.difficult procedure

B.daily administrative duty

C.matter of personal judgement

D.citizen's responsibility

4.To find out the market for public goods, people need to ().

A.watch out for the necessary market signals

B.invent a practicable way of charging users

C.make impersonal judgement of the marketplace

D.do economic analysis of their costs and benefits

5.Which of the following statements best describes the organization of the first two paragraphs?

A.Suggestions for the application of an economic concept are offered.

B.Several generalizations are presented from which various conclusions are drawn.

C.Persuasive language is used to argue against a popular idea.

D.A general concept is defined and then examples are given.

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更多“Public goods are those commodities whose enjoyment nobody can be effectively excluded.Ev”相关的问题

第1题

In what way does the author think ordinary Americans benefit from immigration?A.They can a

In what way does the author think ordinary Americans benefit from immigration?

A.They can access all kinds of public services.

B.They can get consumer goods at lower prices.

C.They can mix with people of different cultures.

D.They can avoid doing much of the manual labor.

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第2题

Auctions(拍卖)are public sales of goods,conducted by an officially approved auctioneer.He

Auctions(拍卖)are public sales of goods,conducted by an officially approved auctioneer.He asked the crowd to gather in the auction room to bid for various items on sale.He encourages buyers to bid higher figures and finally names the highest bidder as the buyer of the goods.This is called“knocking down”the goods,for the bidding ends when the auctioneer bangs a small hammer on a raised platform.

The ancient Romans probably invented sales by auction and the English word comes from the Latin“autic”.meaning“increase”.The Romans usually sold in this way the spoils taken in war;these sales were called“sub hasta”,meaning“under the spear”,a spear being stuck in the ground as a signal for a crowd to gather.In England in the eighteenth and nineteenth centuries goods were often sold“by the candle”:a short candle was lit by the auctioneer and bids could be made while it was burning.

Practically all goods can be sold by auction.Among these are coffee,skins,wool,tea,cocoa,furs,fruit,vegetables and wines.Auction sales are also usual for land and property,antique furniture,pictures,rare books,old china and works of art.The auction rooms at Chritie's and Sotheby's in London and New York are world famous.

An auction is usually advertised beforehand with full particulars of the articles to be sold and where and when they can be viewed by the buyers.If the advertisement cannot give full details,catalogues are printed,and each group of goods to be sold together,called a“lot”,is usually given a number.The auctioneer need not begin with lot one and continue the numerical order;he may wait until he notices the fact that certain buyers are in the room and then produce the lots they are likely to be interested in.The auctioneer's services are paid for in the form. of a percentage of the price the goods are sold for.The auctioneer therefore has a direct interest in pushing up the bidding.

Auctioned goods are sold______.

A.for the highest price offered

B.at fixed prices

C.at prices lower than their true value

D.at prices offered by the auctioneer

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第3题

Questions 26 to 30 are based on the following passage. To understand the marketing concep
t, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.

Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction-the firm and the customer-and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!

第26题:The marketing concept discussed in the passage is, in essence, ________.

A) the practice of turning goods into money

B) making goods available for purchase

C) the customer-centred approach

D) a form. of persuasive salesmanship

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第4题

听力原文: Advertising is the tool that has always been used to convince the public to b
uy products. In the beginning, it was a basic and crude tool. Craftsmen cried out to passers-by, telling the quality of their products. Today, newspapers, magazines, radio, and television use a variety of means to introduce the public to many products developed through technology. The Romans started using recorded advertisements. They smoothed and whitened areas on a wall where advertisements could be written or carved. In the Middle Ages, people continued to use verbal announcements and written messages, but a new form. of advertising, using symbols, was developed as well. Shops displayed a special symbol to indicate what goods or services could be found inside. The Industrial Revolution caused an explosion in the advertising field. The abundance of luxury goods, coming both from new inventions and from trade with different parts of the world, meant that consumers had to be told more about products than ever before. They had to be persuaded that they needed all these new products and that one product was superior to its many competitors. The buying public was soon being exposed to endless amounts of advertising. Questions 22 to 25 are based on the passage you have just heard. 22. What is the passage mainly about? 23. How did early craftsmen advertise their products? 24. Who first started using written advertisements? 25. When did advertising first boom?23.

A.By door to door advertising.

B.By using symbols.

C.By verbal announcements.

D.By written messages.

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第5题

Leaving one’s job, _____________ (无论是什么工作), is a difficult change, even for tho

Leaving one’s job, _____________ (无论是什么工作), is a difficult change,

even for those who look forward to retiring.

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第6题

听力原文:Investment in the public sector, such as electricity, irrigation, public services

听力原文: Investment in the public sector, such as electricity, irrigation, public services and transport increased by about 10%, although the emphasis moved to the transport and away from the other sectors mentioned. Trade and services recorded a 16% to 17% investment growth, including a 30% increase in investment in business premises. Industrial investment is estimated to have risen by 8%. Although the share of agriculture in tot, al gross investment in the economy continued to decline, investment grew by 9% in absolute terms, largely spurred on by a 23% expansion of investment in agricultural equipment. Housing construction had 12% more invested in it in 1964, not so much owing to increased demand, as to fears of new taxes and limitation of building.

Total consumption in real terms rose by close on 11% during 1964, and per capita personal consumption by under 7%, as in 1963. The undesirable trend towards a rapid rise in consumption, evident in previous years, remained unaltered. Since at current prices consumption rose by 16% and disposable income by 14%, there was evidently a fall in the rate of saving in the private sector of the economy. Once again consumption patterns indicated a swift advance in the standard of living. Expenditure on food declined in significance, although consumption of fruit increased. Spending on furniture and household equipment, health, education and recreation continued to increase. The greatest proof of altered living standards was the rapid expansion of expenditure on transport and personal services of all kinds, which occurred during 1964. The progressive wealth of large sectors of the public was demonstrated by the changing composition of durable goods purchased. Saturation point was rapidly being approached for items such as the first household radio, gas cookers, and electric refrigerators, whereas increasing purchases of automobiles and television sets were registered.

(30)

A.Because people saved less.

B.Because people were wealthy.

C.Because people consumed less.

D.Because expenditures on luxuries increased.

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第7题

Medieval ghettoes were probably like the Jewish quarters in Marrakech--overcrowded,tho

Medieval ghettoes were probably like the Jewish quarters in Marrakech--overcrowded,thousands of people living in a narrow street, houses completely windowless, and the whole area dirty and unhygieni()

此题为判断题(对,错)。

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第8题

听力原文:Identity theft is considered one of the top crimes in the United States. The Fede

听力原文: Identity theft is considered one of the top crimes in the United States. The Federal Trade Commission estimates that ten million Americans become victims of identity theft each year. (32) Identity thieves steal personal information. They collect Social Security numbers, banking records and telephone numbers. They use this information to request loans or get credit cards in the name of the victim. Identity thieves spend a lot on goods or services without paying for them. F.T.C. officials estimate more than fifty-two thousand million dollars in goods and services were purchased last year through identity theft. (33) Victims of identity theft can spend years attempting to re-establish their financial history and good name. Identity thieves use several methods to get what they need. They may trick people into giving personal information over the telephone. They also may steal documents containing such information. (34) Activist groups have called for new laws to protect the public from identity theft. Recently, a committee of the United States Senate said it would hold hearings on the issue. Two cases of identity theft helped the committee to call the hearings. Last month, Bank of America said it lost computer tapes containing personal information for more than one million federal employees. Earlier, the Los Angeles Times newspaper reported that thieves stole about one hundred fifty thousand personal records from Choice Point Incorporated. (35) American lawmakers will consider plans to increase monitor of companies that collect personal information. Several plans have been proposed to help individuals whose personal information was stolen.

(33)

A.Banking cards.

B.Personal belongings.

C.Personal information.

D.Valuable goods.

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第9题

The following statements are true EXCEPT______.A.the largest mass expulsions have been tho

The following statements are true EXCEPT______.

A.the largest mass expulsions have been those imposed by Nazi Germany

B.the largest slave migrations were compelled by European slave traders

C.the largest migration in history has been called the Great Atlantic Migration

D.between World War Ⅰ and Ⅱ, about 6 million people migrated to Europe

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第10题

marketing consists of advertising and promoting your product or service in order to se
ll it.your business produces goods and services.marketing is what lets __1___ customers know that they are available for sale.sales, advertising, and public relations are each essential ___2___ of marketing and each require specialized skills and expertise.while a small business may have only one person performing all these functions under the marketing umbrella, knowledge of each area is important to develop a ___3___ effort.

a focus ___4____ what the customer wants and needs is essential __5____ successful marketing efforts.this customer-orientation should go hand-in-hand with the company’s objectives of maintaining a __6____ volume of sales.marketing is a creative process combining all the activities needed to __7___ both of these objectives.

the process of marketing begins __8____ discovering what product customers want to buy.providing the features and quality customers want is a/an ___9____ first step in marketing.you will be facing an uphill battle if you provide something you want to produce and then try to ___10_____ someone to buy it.

1.A.future

B.potential

C.invisible

D.visible

2.A.components

B.elements

C.features

D.factors

3.A.focusing

B.focused

C.fixed

D.fixing

4.A.to

B.on

C.at

D.in

5.A.on

B.at

C.to

D.in

6.A.profit

B.profitable

C.many

D.much

7.A.reach

B.get to

C.accomplish

D.achieve

8.A.with

B.in

C.at

D.by

9.A.critical

B.important

C.significant

D.necessary

10.A.ask

B.advise

C.persuade

D.convince

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第11题

听力原文:Man: Do you know the thing that's always struck me as odd about opinion polls?Wom

听力原文:Man: Do you know the thing that's always struck me as odd about opinion polls?

Woman: What's that?.

Man: The percentages. Like recently there was a survey about what people thought about traffic, and petrol prices and public car parks. In some car parks it now costs something like £5 to park a car for half an hour.

Woman: Yeah, but I don't see what you are getting at?

Man: What I mean is the percentages m the result. So there might be 70% of people who complained about high petrol prices, and 60% who want to see the traffic reduced, and 65% who think car park charges are too high. Does that mean that there are 35% who actually think the charges are OK and would even be prepared to pay more, and another 30% who think petrol prices are OK? I mean that's absurd. I don't know anyone who doesn't think they' re too high.

Woman: Well, actually I think we should pay more.

Man: Come on, you're joking.

Woman: No, I'm serious. I think we should pay more fur petrol, even twice as much maybe, and certainly far more for inner city ear parks.

Man: But why?

Woman: More taxes should be charged on petrol, I think, to discourage people from using cars, and a kind of graded charging system for car parks depending on how far they are from the city center.

Man: What do you mean?

Woman: Well, If you park your car quite far from the city center then you pay a nominal amount as a kind of reward for not polluting the city canter. Well, the closer you get to the center, the more you are penalized. Prices in the center should be totally prohibitive. I mean with an efficient bus or tram service there's no excuse for using cars.

Man: Yeah, but you can't penalize people who don't use their car to go into town. I mean if you doubled the price of petrol, it would cost people a fortune to go anywhere, even on short trips, and especially on holidays.

Woman: Don't use your ear. Use a min.

Man: But what about lorries? I mean they use a lot of petrol to transport goods from one place to another.

Woman: So what's to stop these goods being transported by train or even via canal?

Man: Well, anyway, I still can't believe that 30% of those people who, said car park charges were OK. All think the same as you.

Woman: Well, maybe that's where you were wrong. Just think about what I've said and you'll realize that perhaps its not so stupid as it sounds.

(23)

A.Traffic, petrol prices, and public car parks.

B.Public transport, petrol prices, and car parks.

C.Public transport, -car parks, and vehicle 'taxes.

D.Traffic, vehicle taxes, and mad 'taxes

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