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更多“Consumers would like to take in less calories so food manufacturers often print a smaller”相关的问题
第1题
第2题
A．international cooperation would be much more enhanced
B．consumers could easily seek government protection
C．a good reputation is a great advantage in competition
D．it would be easy for consumers to complain
第3题
A majoritarian would be most likely to favor legislation that would ______.
A．eliminate all restrictions on individual liberty
B．cut spending for social welfare programs
C．provide greater protection for consumers
D．lower taxes on the wealthy and raise taxes for workers
第4题
This psychological approach was a response to the economic dilemma business faced. Americans in the middle classes and above(to whom virtually all advertising was targeted) were no longer buying to satisfy basic needs—such as food, clothing and shelter. These had been met. Advertisers had to persuade consumers to acquire things they most certainly did not need. In other words, production would have to "create the wants it sought to satisfy." This is exactly what manufacturers tried to do. The normally conservative telephone company attempted to transform. the plain telephone into a luxury, urging families to buy "all the telephones that they can conveniently use, rather than the smallest amount they can get along with." One ad campaign targeted fifteen phones as the style. for a wealthy home.
Business clearly understood the nature of the problem. According to one historian, "Business had learned as never before the importance of the final consumer. Unless he or she could be persuaded to buy, and buy extravagantly, the whole stream of new cars, cigarettes, women's make-up, and electric refrigerators would be dammed up at its outlets."
But would the consumer be equal to her task as the foundation of private enterprise？ A top executive of one American car manufacturer stated the matter bluntly: business needs to create a dissatisfied consumer; its mission is "the organized creation of dissatisfaction." This executive led the way by introducing annual model changes for his company's cars, designed to make the consumer unhappy with what he or she already had. Other companies followed his lead. Economic success now depended on the promotion of qualities like waste and self-indulgence.
The campaign to create new and unlimited wants did not go unchallenged. Trade unions and those working for social reform. understood the long-term consequences of materialism for most Americans: it would keep them locked in capitalism's trap. The consumption of luxuries required long hours at work. Business was explicit in its resistance to increases in free time, preferring consumption as the alternative to taking economic progress in the form. of leisure. In effect, business offered up the cycle of work-and-spend.
The 1920s advertising men went wild ______.
A．about salt and household coal
B．over their ads scale and strategy
C．about a psychological weapon
D．to develop an association between the product and the consumers
第5题
Why were companies like Nike and Walmart criticized in the 1990s？
A．Their position in a profit-and-loss statement.
B．Their discriminatory and unfair labor practices.
C．Their punishment out of their unethical behavior.
D．Their irresponsible figure in consumers' hearts.
第6题
Scholars such as Prof. Dunn and Prof. DeLeire agree that ______.
A．richer people feel happier and more satisfied
B．most consumers prefer leading brands like Armani
C．spending on vacations brings long-term happiness
D．people should curb their spending on material things
第7题
Scholars such as Prof. Dunn and Prof. DeLeire agree that______.
A．richer people feel happier and more satisfied
B．most consumers prefer leading brands like Armani
C．spending on vacations brings long-term happiness
D．people should curb their spending on material things
第8题
Looking back on the transition of individualized music listening from the LPs to current digital files, we see that the technology of today has made music listening not only easy but also a more personalized affair.
Today's music-buying public is a different breed. A survey of the U.K.'s music-buying public has revealed that "sound quality" is our biggest priority when it comes to choosing how we listen to our favorite artists. Seventy-five percent of 800 people questioned said that sound quality was most important to them, whilst a third enjoy high quality music in the home but are less fussy when on the move. Commissioned by Sony, Philips and Universal Music, the survey focuses on people's music listening habits and tastes.
Whilst one out of every five consumers questioned admitted they found it difficult to tell the difference between sound qualities, an overwhelming 80% of those said that sound quality is important to them. They like their music "to be crystal-clear, free from noise and interference". The iPod has epitomized sound quality in the adoption of the next generation music compression format called AAC that provides small enough files for portability but also provides crystal-clear playback properties. "Crystal-clear music, free from noise and interference" is as much a property of the player as that of the format, and this is where the iPod scores above the rest, in providing a great form. factor with pristine engineering at a cost that most people would not dare put their players to rough use.
Another major factor for the popularity of the iPod is that it perfectly complements the behavior. of people as far as music Consumption is concerned. Until the advent of the iPod, listening to music on the go was a cumbersome (不方便的) experience, one that entailed carrying around expensive CDs or audio cassettes, the use of which did not give people a music experience that was "crystal-clear, free from noise and interference". The iPod changed all that. Anyone can transport their entire music library with them and envelop themselves in a very personalized music experience and more importantly make an instant selection that matches their mood.
This explains how the iPod has become a "cultural phenomenon" and hopefully will remain one for a long time. It has essentially changed the way we experience music in our everyday lives.
What can be learned about today's music-buying public？
A．They are less fussy when listening to music on the go.
B．They are the first individualized music listeners.
C．They give first priority to sound quality.
D．They specialize in distinguishing sound quality.
第9题
A．He would like to have fish.
B．He would like to have steak.
C．He would like to have both fish and steak.
D．He would like to have some dry food.
第10题
M: Yes, that's right. The story of how a listener's determination has qualified her for our Consumer of the Month award.
W: This is the story of Miss Patty Ching who went on a holiday to Europe last month. This was her first ever trip abroad and one for which she'd been saving for 10 years. (19) She took a lot of photos. About 360 photographs. When Patty got home, she gave ail her photos to Top-class Photo Services for developing and they vanished. She never saw them again.
M: What did she do next？
W: So she wrote them a letter, telling them to pay up in ten days or she would take them to court. She received no reply. So she took them to court. Patty's case provides a lesson to us all. (20) If we want our fights as consumers, we've got to fight for them. (21) So for her determination and spirit we name Patty our Consumer of the Month.
M: Thank you, and now I'd like to deal with the problem that many of our listeners write about-Sale prices. When we go to a sale and see a sign on something saying 50% off or 300 dollars reduced to 100, how do we know the prices really have been reduced？
W: For the moment all we can do is to complain to the store's management and bring these cases to the attention of the public. Bad publicity might help to put a stop to this dishonest practice.
(20)
A．To be a keen photographer is too costly.
B．She has to develop 10 rolls of films.
C．All her films were vanished.
D．After the trip, she was too tired to choose a good one.
