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Trading on shoppers' ignorance will be impossible because
A．firms have decided to be honest to shoppers.
B．shoppers are becoming cleverer than before.
C．shoppers have full information about goods and prices through internet.
D．shoppers are protesting against trading on their ignorance.
答案
更多“Trading on shoppers' ignorance will be impossible becauseA．firms have decided to be honest”相关的问题
第1题
But compelling as that slogan was, in truth the shopper was cheated of the crown. Although manufacturing efficiency boosted the variety of goods and lowered prices, advertising provided most information about products. Through much of the past century, ads spoke to a captive audience confined to just a few radio or television channels or a limited number of publications. Now media choice has exploded too, and consumers select what they want from a far greater variety of sources-- especially with a few clicks of a computer mouse. Thanks to the internet, the consumer is finally seizing power.
As our survey in this issue shows, consumer power has profound implications for companies, because it is changing the way the world shops. Many firms already claim to be "customer-driven or consumer-centric". Now their claims will be tested as never before. Trading on shoppers' ignorance will no longer be possible: people will know-- and soon tell others, even those without the internet-- that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in raising standards. Good and honest firms should benefit most.
But it is also intensifying competition. Today, window shopping takes place online. People can compare products, prices and reputations. They can read what companies say about products in far greater detail, but also how that matches up with the opinions of others, and-- most importantly of all-- discover what previous buyers have to say. News, groups and websites constantly review products and services.
This is changing the nature of consumer decisions. Until recently, consumers usually learned about a product and made their choice at the same time. People would often visit a department store or dealership to seek advice from a salesman, look at his recommendations and then buy. Now, for many, each of these steps is separate. For instance, Ford is finding that eight out of ten of its customers have already used the internet to decide what car they want to buy-- and what they are willing to pay-- even before they arrive at a showroom. When that happens consumers will truly be kings, and only those firms ready and able to serve these new monarchs will survive.
What is the meaning of "revolutionary concept"？ (Line 3, Para. 1)
A．Some customers are the shareholders of a store.
B．Department stores offer more service for customers.
C．Customers think they are kings.
D．Customers are respected as a king in business circle.
第2题
According to the retailers, the shoppers are ______ with their money.
A．pessimistic
B．restrained
C．hopeful
D．miserly
第4题
第5题
According to the passage, "decompression zone" is the area meant to______.
A．encourage shoppers to try new products
B．provide shoppers with discount information
C．prepare shoppers for the mood of buying
D．offer shoppers a place to have a rest
第6题
Advertisements sometimes change the plans that shoppers have made.
A．Y
B．N
C．NG
第7题
Kilmer Caban is mentioned in order to stress that______.
A．few shoppers can keep their spending habits
B．Claire Rusk faces the same situation
C．Christmas is the biggest spending time
D．the economic crisis has a sweeping influence
第8题
第9题
Shop owners often hire moonlighting police as parking attendants so that shoppers ______.
A．can stay longer browsing in the store
B．won't have trouble parking their cars
C．won't have any worries about security
D．can find their cars easily after shopping
第10题
What does the passage tell us about women shoppers for clothes？
A．They welcome suggestions from anyone.
B．Women rarely consider buying cheep clothes.
C．Women often buy things without giving the matter proper thought.
D．They listen to advice but never take it.
