Our trademark has been infringed by our competitor. What can we do?-()

答案

查看答案

发布时间：2023-04-27

更多“Our trademark has been infringed by our competitor. What can we do?-()”相关的问题

第1题

Iris Rossner has seen eastern German customers weep for joy when they drive away in shiny,

new Mercedes—Benz sedans. "They have tears in their eyes and keep saying how lucky they are," says Rossner, the Mercedes employee responsible for post-delivery celebrations. Rossner has also seen the French pop corks on bottles of champagne as their national flag was hoisted above a purchase and she has seen American business executives, Japanese tourists and Russian politicians travel thousands of miles to a Mercedes plant in southwestern Germany when a classic sedan with the trademark three-pointed star was about to roll off the assembly line and into their lives. Those were the good old days at Mercedes, an era that began during the economic miracle of the 1960s and ended in 1991. Times have changed. "Ten years ago, we had clear leadership in the market," says Mercedes spokesman Horst Krambeer, "But over this period, the market has changed drastically. We are now in a pitched battle. The Japanese are partly responsible, but Mercedes has had to learn the hard way that even German firms like BMW and Audi have made efforts to rise to our standards of technical proficiency."

Mercedes experienced one of its worst years ever in 1992. The auto maker's worldwide car sales fell by 5 percent from the previous year, to a low of 527,500. Before the decline, in 1988, the company could sell close to 600,000 cars per year. In Germany alone, there were 30,000 fewer new Mercedes registrations last year than in 1991. As a result, production has plunged by almost 50,000 cars to 529, 400 last year, a level well beneath the company's potential capacity of 650,000. Mercedes's competitors have been catching up in the U.S., the world's largest car market. In 1986, Mercedes sold 100,000 vehicles in America; by 1991, the number had declined to 39,000. Over the last two years, the struggling company has lost a slice of its U.S. market share to BMW, Toyota and Nissan. And BMW outsold Mercedes in America last year for the first time in its history. Meanwhile, just as Mercedes began making some headway in Japan, a notoriously difficult market, the Japanese economy fell on hard times and the company saw its sales decline by 13 percent in that country.

Revenues(收益) will hardly improve this year, and the time has come for getting down to business. At Mercedes, that means cutting payrolls, streamlining production and opening up to consumer needs. Revolutionary steps for a company that once considered itself beyond improvement.

The author's intention in citing various nationalities' interests in Mercedes is to illustrate Mercedes' ______.

A．sale strategies

B．market monopoly

C．superior quality

D．past record

点击查看答案

第2题

Questions are based on the following passage．You know Styrofoam （泡沫聚苯乙烯，俗称泡沫塑

Questions are based on the following passage．

You know Styrofoam （泡沫聚苯乙烯，俗称泡沫塑料）. It"s so bad for theenvironment that small， liberal cities have been banning it for decades. Now big citiessuch as New York and Washington， D.C.， are contemplating the same.

Except that you don"t really know Styrofoam. The real STYROFOAM TM has neverbeen used to hold food and beverage containers， which are made out of the less insulative （绝缘的） and moisture-resistant expanded polystyrene （聚苯乙烯）. And the maker ofthe real STYROFOAM TM， Dow Chemical， would really like everybody to stop using theterm.

"We"re doing everything we can to make sure that it"s used properly，" says TimLacey， Dow"s business director for building solutions in the Americas.

STYROFOAM TM was invented in 1941， and was first used the next year in a CoastGuard life raft. Now， it"s used exclusively in building insulation， to float docks and insome molds for floral arrangements. It"s often colored light blue.

"When people see the blue dye， and they see Styrofoam， to our customers， that"s apromise that they"re going to get the people， the knowledge and the relationship，" Laceysays. "We actually do make it blue for that reason."

Protecting that brand is no small task. Lacey says Dow spends "a great deal of timeand money" to do so， with a public affairs staff to keep tabs on the high-profile misusesof the term， and consultants who monitor major media outlets. They typically send outbetween 25 and 30 cease-and-desist letters annually. A couple years ago， during thecongressional cafeteria wars over envirormaentally friendly plates and utensils （器皿），they even had to send letters to House leadership asking them to please stop maligningtheir product. Usually， Dow says it"s an honest mistake and abusers promise to avoid theterm in the future; the company has never actually taken legal action to enforce its rights.

They can"t get everywhere， though. The Internet still abounds with Styrofoamabuse. Case in point: The Washington Post itself， whose reporter Mike DeBonis didn"thear from Dow Chemical after unintentionally misusing the term in a Nov.7 article abouta proposed ban on foam food packaging. Then there"s Save Our Shores， a Californiaadvocacy group that heard nothing about its campaign against "Styrofoam"， according todirector Laura Kasa.

Dow is actually facing a fairly common problem in intellectual property protection: "Genericide （非商标化） "， which happens when a product becomes so universal thatpeople use it to refer to all products in the category， like the brand names Kleenex andBand-Aid now apply respectively to facial tissue and small adhesive bandages. If theoriginal trademark holder doesn"t make a serious attempt to police it， the mark could loseprotection altogether.

How are people mistaken about Styrofoam？查看材料

A.By seeing it as something made out of plastic.

B.By believing it to be used to hold food.

C.By saying that it is environmentally friendly.

D.By thinking it is originally blue.

点击查看答案

第3题

The majority of our students ______the life of these native people. A. have never hea

The majority of our students ______the life of these native people.

A. have never heard of

B. has heard about

C. has never heard of